PRESS RELEASE JULY 2017: 20 Years of the IAIM in the UK!

The UK’s leading authority on infant massage turns 20 this summer, and continues to set the barin its field of expertise; providing parents and professionals with world class advice, education and training while supporting important humanitarian projects.

The IAIM is the original and longest standing infant massage association in the world – with an international heritage dating back to the 1960’s and still to this day is the only association in the world dedicated solely to infant massage.

Accredited by The Royal College of Midwives the purpose of the International Association of Infant Massage is to promote nurturing touch and touch communication through training, education and research: powering its belief that it is every baby’s fundamental birth right to receive nurturing touch.

The IAIM UK Chapter will celebrate its landmark 20th anniversary in the UK on 5th July 2017.

The power of touch:

Babies and children need plenty of positive attention in order to grow into healthy and happy adults and the provision of
nurturing touch through physical affection, cuddles and massage is an important aspect in child development. Touch communication creates a sense of safety and security for babies, resulting in lower stress levels and the ability to self soothe (note: studies show that nurturing touch reduces cortisol levels – the stress hormone promoting the development of a healthy immune system).  It also enables babies and their parents/primary caregivers to bond and form early attachment relationships, during what is the  most sensitive period of baby’s social and emotional development.

Setting the bar in baby massage – world class standards:
More and more baby massage instructors and replica training providers are emerging in the UK, but none thatcan offer the trusted heritage, international expertise and ongoing professional standards of the IAIM.

The IAIM adheres to uncompromised ways of working that promote infant safety and wellbeing above all else. Many of the infant massage strokes used and taught by the IAIM are unique to the Association, and are constantly monitored and modified in accordance with health professionals’ guidelines.

What’s more, all qualified IAIM instructors are given ongoing professional development to ensure their techniques are always the most relevant and of the highest standards.  Another point of difference for IAIM training and instructors is its belief inthe importance of asking baby for permission  to  be  touched. This teaches  respect,  and  helps  baby  to  begin  to  establish  healthy social boundaries. Learning how  to  look for infant cues is therefore an important factor  in  establishing communication through touch.

Techniques such as these [spotting cues and tuning into intuition] go much deeper than the physical massage strokes themselves, and are skills that the IAIM believes can only be learned through real life experience. It’s for this reason that the IAIM will never teach its programmes via online courses and two dimensional video tutorials. All training is conducted face-to-face.

“I’m incredibly proud to be the patron of the IAIM’s UK Chapter, whose work continues to set the gold standard in matters of infant touch communication and child development. The IAIM is the world’s longest standing association, specialising purely in baby and infant touch and with important projects in development, I’m certain the 20 year milestone is just the beginning.”
Sir Richard Bowlby, attachment theory expert, and Patron of the IAIM UK Chapter

Humanitarian programmes:
The Association also runs a Humanitarian Fund which has been set up to support vital humanitarian causes in the UKand beyond; providing training programmes and support, in partnership with charities such as the British Red Cross, HIV charity Body and Soul, Refuge and the IAIM Kenyan Project.

“Every baby in the world should receive nurturing touch as its fundamental birth right.”
Vimala McClure, founder of IAIM and best selling author.

The Benefits of Baby Massage

The Benefits of Baby Massage

Baby Massage has been used widely across the world for many years as parents notice the huge array of benefits for both their baby and themselves.
Detailed here are some benefits that many parents have reported following regular massage of their baby.
Interaction between parent and child:

  • Can enhance bonding and promote a secure attachment, it can encourage and enhance verbal and non-verbal communication developing pre language communication skills.
  • It provides quality one to one time allowing your baby to have your undivided attention.
  • Shows love, tolerance and a nurturing touch while teaching and showing empathy

Stimulation of:

  • Circulatory system, Digestive system, hormonal system and Respiratory system
  • Improved learning ability
  • Improved muscular development and tone and helps your baby develop mind and body awareness as well as improved learning ability.

Relief of:

  • A tummy massage using the correct techniques can offer a wonderful relief to trapped wind, constipation and digestive cramps.
  • It has also been reported to help with the effects of Colic.
  • It can help with excess mucus, growing pains, muscular tension, teething discomfort,
  • Using a carefully selected oil suitable for a babies delicate skin can help with dry skin and help to soften and nourish the skin.


  • A massage can really help to improve sleeping patters and instil calmness and the help a baby to calm themselves.
  • Close physical contact in the form of massage can lead to a reduction of stress levels and stress hormones, higher levels of relaxing hormones (Oxytocin and Serotonin),

Benefits to Parents:

  • It’s not just the little ones who reap the rewards of being massaged, it can be a very beneficial experience for parents too.
  • It can provide a better understanding of their baby, reading and respecting cues, enhance bonding and secure attachment,
  • Improve self-esteem and confidence for new parents. It is a wonderful opportunity for early involvement for dads, a chance to discover babies’ uniqueness and have quality time together.
  • It will help to decrease parents stress hormone while stimulating higher levels of relaxing hormone, improve sleep and stimulate lactation.
  • Baby massage can also help towards the recovery of post-natal depression